Sporting Goods 2023: Industry braces for headwinds as consumer confidence drops below COVID-19 levels
For 2023, clouds are gathering on the horizon for the global sporting goods industry. Rising costs, the looming threat of larger recession, low consumer confidence and continuing operational challenges are set to create headwinds, according to the industry executives interviewed and surveyed for the report. In response, companies are looking to embed resilience into their operations by going beyond raising prices to boost productivity and finding the right balance between saving and investment. These are the key findings from the WFSGI and McKinsey latest annual report “Sporting Goods 2023 – The need for resilience in a world in disarray”, in collaboration with The NPD Group.
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